Alan Hoffmann Director-General

The Jewish Agency for Israel ©

Alan Hoffmann assumed the position of CEO and Director General of the Jewish Agency in March 2010. Since his Aliyah from South Africa in 1967, Alan’s professional life has been dedicated to promoting Jewish community and Jewish Education. He began his career as a

professional in the field as the director of The Young Judea Year Course. After three years of doctoral study at the Harvard School of Education, he spent 13 years at the Melton Centre for Jewish Education at the Hebrew University, including six years as its Director. Subsequently, Alan served as the Executive Director of the Council for Initiatives in Jewish Education (CIJE) in New York and in 1997 was named the head of the Mandel Center for Jewish Continuity at Hebrew University.

In February of 2000, he became the Director General of the Education Department of the Jewish Agency. Under his leadership, the Agency’s Education Department developed such groundbreaking initiatives as Masa Israel Journey and MAKOM – a think-practice tank focused on re-imagining the place of Israel in Jewish life. He led the department to play a central role in training inspiring educators. The focus is on developing compelling content, and promoting transformative Israel experiences that together encourage Jewish identity and a connection to the Jewish People and to Israel.

As CEO and Director General of the Jewish Agency for Israel, Alan has led the strategic refocusing of the work of the Agency whose mission is securing the Jewish future for generations.