Ohad Kohen / NIGUNIM

Entrepreneur: Ohad Kohen

Age: 32

Name of business: Nigunim

Place of residence: Rosh Pina

Type of investment: Extension and renovation of the store, and purchase of musical instruments

Location: Rosh Pina


Ohad Kohen took a great interest in string instruments at a young age. At age 12 he taught himself to play the guitar. Ever since, Ohad has been engaged in music; he says that music is his life.

Ohad eventually developed his favorite pastime into a career, performing in bars and community events. He also performed with various bands and ensembles


Over the years, Ohad traveled far and wide, to many stores, to purchase music and equipment, and in 2004, he opened his own 20-square meter music store.Business took off. Only a year after opening he relocated a much larger space in Rosh Pina.

Ohad’s business enjoyed continued growth. In 2009, with assistance from

the New York Loan Fund, Ohad

expanded it again.

Ohad greatly appreciates the UJA-Federation of New York Fund’s contribution to his success. He says that, without the loan, he would have found it difficult to

execute his expansion plan.

Today, the store employs two others and serves private customers and institutions in the Rosh Pina region.