Frieda Ross is a veteran active leader in the Zionist, educational, public, and community spheres, with decades of experience working with Jewish Zionist organizations in Israel and around the world.

As of 2026, she serves as the President of World Emunah, having served as Deputy President since 2023. Prior to that, she held key positions at World Emunah over many years, including Assistant to the Chairperson, Administrative Director, and Associate Director of the World Division.

Within the World Zionist Organization (WZO), she has served as World Emunah’s secretary to the WZO, a member of the Zionist General Council (Vaad Hapoel), a representative on the WZO Presidium, and a World Emunah delegate to Zionist Congresses since 2010.

Her work combines Zionist vision and female leadership with efforts to strengthen ties between Israel and the Diaspora and promote women to influential positions. Before making aliyah from the UK in 1972, Frieda worked at the WZO offices in Rex House. Since settling in Jerusalem, she has worked in administration, management, women’s organizations, academia, and writing. Among her flagship projects, she spearheaded the International Conference for Jewish Women Leaders, held in Jerusalem in 1994 ahead of Beijing 1995, and has continued to lead major World Emunah events.